Media and Culture: An Introduction to Mass Communication (12th Edition) – eBook PDF

Media and Culture: An Introduction to Mass Communication (12th Edition) – eBook PDF

The #1 introduction to mass communication textbook, Media and Culture: Mass Communication in a Digital Age 12th Edition (PDF), is at the forefront of the ever-changing world of this dynamic course, addressing the most current issues of our time—including the #metoo movement, the use and abuse of social media platforms, the proliferation of fake news, consumer privacy, and the role media plays in our democracy. The updated Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today’s media by highlighting global issues, such as foreign interference in social media and the effect of international box office revenue on decisions made by the domestic film industry, and ethical considerations, such as the fight against sexual harassment across the media industries and the coverage of recent mass shootings, throughout every chapter.

This is an exciting and tumultuous time in the media. Developing an understanding of mass communication and becoming a critical consumer of the media is vitally important, especially now as the media are under siege and the lines between fact and fiction are being continuously blurred. Media & Culture 12e reaches college students where they are and puts the media industries into perspective historically and culturally, helping them to become more informed citizens who use critical thinking and media literacy skills in their daily lives, even as they are bombarded by information, in a variety of ways and via a variety of media.

The ebook Media and Culture 12e digs deeper than ever before into the worldwide reach and ethical implications of today’s media by highlighting global issues, such as augmented reality gaming around the world; the foreign interference in social media; newspaper and television consumption around the globe; China’s dominant media corporations; new bias around the globe; the effect of international box office revenue on decisions made by the domestic film industry; and international media research; and ethical considerations such as the coverage of recent mass shootings; gender problems in digital gaming; breaking through Hollywood’s race barrier; #MeToo and the fight against sexual harassment across the media industries; contemporary politics reviving interest in classic novels; and public relations and “alternative facts”.

Additional ISBNs: 978-1319102852, 978-1319104641, 978-1319290436, 978-1319104719, 9781319104719, 1319104711

NOTE: This sale only includes the ebook Media and Culture: An Introduction to Mass Communication 12e in PDF. No access codes included.