International Marketing Strategy: Analysis, Development and Implementation (9th Edition) – PDF

International Marketing Strategy: Analysis, Development and Implementation (9th Edition) – PDF

The business landscape has been significantly impacted by major global events like the COVID-19 pandemic and the UN Sustainable Development Goals. These events have brought about important changes in trade, making it crucial to understand environmental issues, economics, politics, and more when developing international marketing strategies.

The ninth edition of the International Marketing Strategy is a popular textbook that has been fully updated and revised to reflect these changing dynamics. It ensures that students are equipped with the latest knowledge and are aware of the challenges posed by new development patterns in global markets. The book covers content from around the world, including newly emerging economies, while also exploring increasing global risks and the role of digital developments. With features such as Management Challenges, Illustrations, and contemporary case studies, students are guided through the complexities of international marketing in response to a rapidly changing environment.

The book can be purchased using the following ISBNs: 978-1473778696, 978-8000045771, 9781473778733, 978-1473778733, 1473778735, 9781473778702, 978-1473778702, 1473778700. All prices are listed in US dollars.

NOTE: The sale only includes the ebook version of International Marketing Strategy: Analysis, Development and Implementation, 9th Edition in PDF format. Access codes are not included.