Marketing (16th Edition) – Mcgraw Hill – PDF
Engagement. Leadership. Innovation. Kerin/Hartley’s Marketing 16th Edition (PDF) is a leading book in the market, known for its rigorous and business-oriented approach! It has been translated into over 10 languages and comes with an extensive instructor resources package. The Kerin’s 16th Edition is up-to-date, with a focus on social media, marketing metrics, financial aspects of marketing, and decision-making. It also covers social responsibility and sustainability topics like privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact in more depth. Throughout the book, you will find features such as “Marketing Matters,” “Making Responsible Decisions,” “Insights about me,” “Applying Marketing Metrics,” “Integration of the Customer Journey,” and “Building your Marketing Plan” that provide a real-world perspective.
The book includes key marketplace changes that have emerged during the pandemic, such as curbside pick-up, touchless payment, and delivery. It also explores the growing trend of purpose-driven brands, with examples from companies like Bombas and Chipotle, and discusses the applications and implications of new and emerging technologies. To enhance your learning experience, the book makes use of Connect, an integrated technology that offers video cases, application-based activities, marketing analytics exercises, and more!
To stay updated on current marketing issues, you can subscribe to the Kerin & Hartley Marketing blog (https://kerinmarketing.com), which provides discussion questions and brings real-time marketing topics to your class.
The ISBNs for this book are:
- 978-1265111946, 9781265769574
- 1265769575, 978-1265769574
- 978-1264218752, 978-1264121328
- 9781264121328, 1264121326
- 9781266114434, 978-1266114434
- 1266114432, 9781264218745
- 978-1264218745, 1264218745
NOTE: This sale includes only the ebook version of Marketing, 16th Edition (International) in PDF format. The ISE edition is the same as the North American/US edition, except for the cover. Access codes are not included.
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