Marketing (20th Edition) – Pride/Ferrell – PDF

Marketing (20th Edition) – Pride/Ferrell – PDF

Get a comprehensive understanding of fundamental marketing principles with the visually engaging and inviting Pride and Ferrell’s MARKETING, 20TH EDITION (PDF). This popular and proven resource will help you develop the necessary knowledge and decision-making skills to succeed in today’s competitive business environment. The in-depth coverage highlights key marketing concepts and strategies, while practical applications and real-world examples focus on the latest trends in social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing during times of transition. This new edition also includes expanded coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling, and marketing analytics. MARKETING, the Twentieth Edition, is indispensable for career success, regardless of your background.

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ISBNs: 978-0357033791, 978-1337910699, 978-0357391204, 978-1337910590, 978-1337910651, 978-0357475225, 978-0357692042

NOTE: The sale includes the ebook Marketing 20th Edition in PDF format only. No access codes are included.