Principles of Marketing: An Asian Perspective (4th Edition) – PDF

Principles of Marketing: An Asian Perspective (4th Edition) – PDF

If you’re looking for a comprehensive guide to principles of marketing from an Asian perspective, then look no further than the 4th edition of this incredible eBook. It’s perfect for students who want to learn how to create value through customer engagement and connections.

With the marketplace becoming increasingly digital and social, it’s never been more important for marketers to develop strong connections with their customers. This eBook provides an authoritative and practical introduction to the fascinating world of marketing both in and from Asia.

It’s designed to help students master the key marketing challenge of creating vibrant, interactive communities of consumers in Asia who love products and brands and make them a part of their daily lives. The Asian Perspective presents fundamental marketing information within an innovative customer-value framework, so students will learn how to build customer relationships and create value.

This textbook is perfect for students and educators alike, with a variety of vignettes, up-to-date corporate examples, and relevant case studies.

All prices are in US dollars and include the ISBN 978-1292089669, 978-1292089751.

Please note: This sale only includes the eBook version of the 4th Edition of Principles of Marketing: An Asian Perspective in PDF format. No access codes are included.