Marketing Management (16th Global Edition) – Kotler/Keller – PDF

Marketing Management (16th Global Edition) – Kotler/Keller – PDF

Ideal for both undergraduate and graduate courses, this Marketing Management textbook sets the gold standard for modern marketing theory and practices. In a landscape that’s constantly shifting and evolving, staying ahead of the game is crucial for any marketer. That’s why this 16th Global Edition of Marketing Management (PDF) is the perfect choice for students who want a comprehensive, cutting-edge approach to the subject. Using a uniquely analytical, multidisciplinary, and application-focused approach, this textbook provides unparalleled coverage of the latest marketing trends and theories. This book is unparalleled in terms of breadth and depth, making it the perfect resource for students wanting to stay ahead of the curve. The 16th Global Edition features a newly streamlined content organization, updated materials, and new examples that reflect the latest market developments. With the knowledge and tools gained from studying this landmark text, students will be ready to succeed in the new market environment.

ISBN: 978-1292404813, 9780135887158, 0135887151, 978-0135887158, 0135887151

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PLEASE NOTE: This product includes the Marketing Management 16th Global Edition eBook in PDF format ONLY. Access codes are NOT included.