Methods in Behavioral Research 14th Edition Paul Cozby, ISBN-13: 978-1260205589

Methods in Behavioral Research 14th Edition by Paul Cozby, ISBN-13: 978-1260205589

[PDF eBook eTextbook]

• Publisher: ‎ McGraw Hill; 14th edition (December 30, 2019)
• Language: ‎ English
• ‎432 pages
• ISBN-10: ‎ 1260205584
• ISBN-13: ‎ 978-1260205589

Methods in Behavioral Research featuring updates from the Publication Manual of the American Psychological Association (7th ed.) guides students toward success by helping them study smarter and more efficiently. Supported by SmartBook, McGraw-Hill Education’s adaptive and personalized reading experience, Cozby and Bates provide helpful pedagogy, rich examples, and clear voice in their approach to methodological decision making.

Methods in Behavioral Research moves carefully through the major concepts in behavioral research from the foundations of scientific study through practical issues in research design and implementation.

“Scientific Understanding of Behavior” grounds students in the scientific approach, emphasizing the distinction between basic and applied research. “Where to Start” discusses sources of ideas for research and the importance of library research. “Ethics in Behavioral Research” focuses on research ethics; ethical issues are covered in depth here and emphasized throughout the book. “Fundamental Research Issues” introduces validity and examines psychological variables and the distinction between experimental and nonexperimental approaches to studying relationships among variables. “Measurement Concepts” focuses on measurement issues, including reliability and validity. Nonexperimental research approaches—including naturalistic observation, cases studies, and content analysis—are described in “Observational Methods.” “Asking People About Themselves: Survey Research” covers sampling as well as the design of questionnaires and interviews. “Experimental Design” and “Conducting Experiments” present the basics of designing and conducting experiments. Factorial designs are emphasized in “Complex Experimental Designs.” “Single-Case, Quasi-Experimental, and Developmental Research” discusses the designs for special applications: singlecase experimental designs, developmental research designs, and quasi-experimental designs. “Understanding Research Results: Description and Correlation” and “Understanding Research Results: Statistical Inference” focus on the use of statistics to help students understand research results. These chapters include material on effect size and confidence intervals. Finally, “Generalization” discusses generalization issues, meta-analyses, and the importance of replications.

Table of Contents:

Preface
About the Authors

1 SCIENTIFIC UNDERSTANDING OF BEHAVIOR
2 WHERE TO START
3 ETHICS IN BEHAVIORAL RESEARCH
4 FUNDAMENTAL RESEARCH ISSUES
5 MEASUREMENT CONCEPTS
6 OBSERVATIONAL METHODS
7 ASKING PEOPLE ABOUT THEMSELVES: SURVEY RESEARCH
8 EXPERIMENTAL DESIGN
9 CONDUCTING EXPERIMENTS
10 COMPLEX EXPERIMENTAL DESIGNS
11 SINGLE-CASE, QUASI-EXPERIMENTAL, AND DEVELOPMENTAL RESEARCH
12 UNDERSTANDING RESEARCH RESULTS: DESCRIPTION AND CORRELATION
13 UNDERSTANDING RESEARCH RESULTS: STATISTICAL INFERENCE
14 GENERALIZATION

APPENDIX A: REPORTING RESEARCH
APPENDIX B: ETHICAL PRINCIPLES OF PSYCHOLOGISTS
APPENDIX C: STATISTICAL TESTS

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